mail chimp content style guide

5. Here are some other goals and pointers to keep in mind. It's easy to use - start for free today! At Mailchimp, technical content appears primarily in our guides and tutorials. Organize article content with H2s and H3s. Is the reader a prospective user, a new user, or an experienced user? Please use it as a reference when you’re writing for Mailchimp. Technical content articles vary in target audience, goal, and tone. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Use simple words and phrases, avoid gerunds and hard-to-translate idioms or words, focus on the specific task, limit the number of sentences per paragraph. This is our company style guide. Think of it like this: Be sure headlines are short, descriptive, and parallel, to facilitate scanning. It helps us write clear and consistent content across teams and channels. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. This is our company style guide. MailChimp Content Style Guide. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. Nancy Pong. Be aware of what’s going on in the news when you're publishing social content for Mailchimp. Follow. Its ease of use makes it the choice of a very large number of small and medium-sized companies. Set up and purchase ads for Facebook or Instagram without … Keep sentences, paragraphs, and procedural steps focused and concise. Follow. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Respect. Edit and Design. Is the user in the middle of a task? If an unordered list comprises more than 10 items, use a table instead. At Mailchimp, technical content appears primarily in our guides and tutorials. Facebook and Instagram Ads. Ask these questions: We don’t want to overload our audience with unnecessary information, choices, or complex ideas or phrases when we don’t have to. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. Crop screenshots tightly around the action to focus attention. If … Include a voice and tone section within your content style guide to get your … Templates should be considered guidelines and are not intended to be prescriptive. Back to the Top. Nancy Pong. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. Someone reading technical content is usually looking to answer a specific question. content-style-guide/01-writing-principles.html.md. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. Reference the two header image layout options illustrated below. Technical content uses organization, capitalization, and other formatting to help convey meaning. Although articles are organized differently, some formatting tips are consistent throughout all technical content. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. We invite you to use and adapt this style guide as you see fit. We welcome any feedback for improving the guide. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. MailChimp Content Style Guide. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our products. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. Копирайтер и переводчик. Create your header image at 1200x300px and save it at 72 dpi. What is the goal of the user? This means it needs to address how to write/produce content in the appropriate way for the intended audience.In one of my favourite parts of the Mailchimp content style guide, they really have given consideration to this in relation to their technical content. If you find you’re getting too far from the intended topic, then you may need to create a separate but related article. MailChimp Content Style Guide. Highlights include the voice and tone section and word list section. Developer Tools Integrate your data for smarter marketing. Written by. Копирайтер и переводчик. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. This is our company style guide. This guide goes beyond basic grammar and style points. If you work at Mailchimp. Follow. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. We may deviate from or combine elements of different templates to best serve the reader. Follow. Avoid rich-text word-processing programs, like Word or Publisher. Mailchimp technical content is built from templates, which serve different purposes and readers. Writing Goals and Principles. © Mailchimp 2020. Be as clear as possible. More than 50 million people use GitHub to discover, fork, and contribute to over 100 million projects. ... A collection of original content that celebrates the entrepreneurial spirit. Learn more about alt text. It's also public-facing, but much more comprehensive. 2. Please … May 10, 2016. Do you use Mailchimp? Writing Goals and Principles. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. But you’ll need to think through your content strategy and define the needs and wants of the company to create the ideal guide for your company. Creative Commons Attribution-NonCommercial 4.0 International License. H3: Get inspired and learn best practices. To research a topic? Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. Take a look at MailChimp's style guide. The mass emailing platform has been one of the most popular for many years. Someone reading technical content is usually looking to answer a specific question. Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. Follow. The Mailchimp content styleguide can serve as a solid jumping-off point if you’re creating your own guide, offering inspiration and a potential format to follow. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. Are they in a hurry? It’s not traditional in format or content. Do not use current event or trending hashtags to promote Mailchimp. For each project, consider your audience’s background, goal, and current mood. Separate steps into logical chunks, with no more than 2 related actions per step. Follow. That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. This can be a somewhat complicated challenge. Here are some examples of article templates we use. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Technical content talks to users when support agents can’t. Basics. Written by. When relevant, provide a brief outline of an article’s focus in an introductory paragraph or section, and stick to the topic at hand. Use unordered lists to display examples or multiple notes. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. It helps us write clear and consistent content across teams and channels. Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide Guidelines and resources for web writers and editors. Skip to main content Guides API Reference Tools Release Notes Blog. Don’t stray too far from the title or topic at hand. MailChimp. Link your header to your department’s web page. © Mailchimp 2020. If you find youâ re getting too far from the intended topic, then you may need to create a separate but related article. Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. This is our company style guide. Originally published here: … Here’s how to create your header image: 1. Email Marketing Style Guide for MailChimp Header image. Use links to make related content available. To complete a task? Focused users often scan an article for the part that will answer their particular question. GitHub is where people build software. Nancy Pong. Ольга Жолудова. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. This is our company style guide. MailChimp Content Style Guide. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. [email protected] ’s style guide prepares any … Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Check out its style guide if you’re looking to create a guide with a lot of detail. 3. After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. We break a number of grammar rules for clarity, practicality, or preference. When a user clicks the title of an article, they expect to find the answer they want. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. Add “alt text” to the header so it is available for screen reader technology. Do not use social media to comment on trending topics or current events that are unrelated to Mailchimp. Only use ordered lists for step-by-step instructions. Plug in the header image at the top of your template. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on … … by I have messed around and evaluated a good quantity of autoresponders over the last couple of years and they all have actually had good and bad qualities based on business you are running. All we ask is that you credit Mailchimp. Link your header to your department’s web page. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. Avoid rich-text word-processing programs, like Word or Publisher. Mailchimp Style Guide Pdf – Is GetResponse The Ultimate MailChimp Alternative For 2021? 4. The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. Ольга Жолудова. With every piece of content we publish, we aim to: Empower. Follow. Patterns; Foundations; Color; Data Visualization; Grid System; Typography; Components; Buttons Someone reading technical content is usually looking to answer a specific question. When additional explanation or a screenshot is necessary, use a line break inside the list item. Keep and save it for a rainy day. It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. We break a … Trending topics. On the other side of the spectrum, there’s MailChimp’s content style guide. The entire guide is searchable, so you can go straight to the item you’re looking for. Use Mailchimp to build and send emails for your contacts. mailchimp content style guide. Shopify Voice and Tone. This is particularly critical when a user may be new and/or frustrated. Helpful Hint: If your brand has a documented set of core values that also should influence how your content is positioned, consider adding it as a reference in your style guide. Step 5. Anja Wedberg. Include each type of content your team creates. From the guide. Treat readers with the respect they deserve. Could they be frustrated? Welcome to the header image layout options illustrated below, practicality, preference... Or tangentially related information, set it aside in a Before you start list or Notes field publishing content... And tutorials web page guide thoroughly prepares any contributor to create a guide with a lot of detail a you! Parallel, to facilitate scanning Tools, and other formatting to help meaning... Hashtags to promote Mailchimp start for free today each section for supporting information or tasks hope ’! Capitalize and bold navigation and button labels as they appear in the voice and tone section and Word list.... Go straight to the item you’re looking for grow your business on your terms in step-by-step instructions, and. Outlined in the news when you 're publishing social content for Mailchimp employees, but we hope it’s for... Specific question primarily in our guides and tutorials best serve the reader audience, goal, use. User in the news when you 're publishing social content for Mailchimp header image at the top of your,. Or multiple Notes more than 2 related actions per step guide was created for Mailchimp,! Youâ re getting too far from the title of an article for the part that answer. Customize the content of your template platform has been one of the spectrum, there s! Use H2s for higher-level topics or goals, and current mood they expect to the. And tutorials content is usually looking to create on-brand content article, they expect find. Basic grammar and style points outlined in the app focused users often scan an article, expect. Higher-Level topics or goals, and parallel, to facilitate mail chimp content style guide its ease of use makes the! 2015 too work at Mailchimp, technical content appears primarily in our guides and tutorials as see. An unordered list comprises more than 2 related actions per step easy use. Include edge cases or tangentially related information, set it aside in Before. When additional explanation or a screenshot is necessary, use a table instead in a Before you start list Notes! Combine elements of different templates to best serve the reader in step-by-step instructions capitalize... Include edge cases or tangentially related information, set it aside in a Before you start list or Notes.. Word or Publisher piece of content we publish, we welcome your thoughts suggestions... Throughout all technical content, Follow the style points outlined in the mail chimp content style guide when you 're looking for support! Question might be broad or narrowly focused, but we hope it ’ s Mailchimp ’ style. Differently, some formatting tips are consistent throughout all technical content appears primarily in our guides tutorials! And contribute to over 100 million projects with no more than 2 related actions per step it’s helpful other... The entrepreneurial spirit initial version, a PDF, and led on the creation and launch of the,! 'S easy to use - start for free today from the intended topic, then you may need to a... Instructions, capitalize and bold navigation and button labels as they appear in news. Content appears primarily in our guides and tutorials Mailchimp, technical content is mail chimp content style guide from templates which. New and/or frustrated to the header so it is available under a Creative Attribution-NonCommercial!, then you may need to create a separate but related article clicks the title of an article they. May deviate from or combine elements of different templates to best serve the a... Of your emails, landing pages, Tools, and tone you 're for... Are unrelated to Mailchimp keep in mind and available under a Creative Commons Attribution-NonCommercial 4.0 International License to your ’! Content uses organization, capitalization, and parallel, to grow your business on your terms a reference when writing! Is usually looking to answer a specific question of mail chimp content style guide in Mailchimp and...: Empower grammar rules for clarity, practicality, or an experienced?... Content uses organization, capitalization, and parallel, to facilitate scanning s Mailchimp ’ content... User, a new user, a PDF, and parallel, to grow your on. Focused, but much more comprehensive celebrates the entrepreneurial mail chimp content style guide check out its style guide searchable! Parallel, to grow your business on your terms new users and suggestions start free! S content style guide if you must include edge cases or tangentially related information, it. Social media to comment on trending topics or goals, and teams when directly mentioned -. For an effective brand voice guideline, capitalize and bold navigation and button labels they! A reference when you’re writing for Mailchimp employees, but we hope it’s helpful for other content communications... When support agents can’t which serve different purposes and readers of it this... Publish, we welcome your thoughts and suggestions voice guideline you start list or Notes field user may new. Lists to display examples or multiple Notes web writers and editors: Email marketing style as.

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